Monday, June 12, 2006

Transcript (unedited) of June 12th chat - Broadcast Media and Podcasting with Christopher Penn of Financial Aid Podcast

14:53:10 Bob Zwick: hello
14:53:21 Christopher Penn: Good afternoon.
14:53:34 sujamthe: Hi Bob
14:53:38 Christopher Penn: Looks like I'm early.
14:54:09 sujamthe: Hi Chris, thanks for joining us, Richard should be here shortly and we'll start at 3pm
14:54:31 Christopher Penn: Sounds great. Looking forward to it. Is this channel available on IRC or just in the web-based client?
14:54:55 Richard Seltzer: His, Christopher and Bob and Su.
14:55:08 Richard Seltzer: We'll be getting started in about 5 minutes.
14:55:12 Christopher Penn: Good afternoon.
14:55:47 sujamthe: only web based, no IRC
15:00:11 Richard Seltzer: It's time to start. Christopher can you please introduce yourself and let us know your interest in and involvement with podcasts and broadcasts?
15:00:31 Christopher Penn: Certainly. My name is Christopher Penn, and I'm the Chief Technology Officer of the Student Loan Network.
15:00:36 Richard Seltzer: Bob -- long time no "see". Please introduce yourself. And have you been involved in podcast kinds of things lately?
15:00:41 Christopher Penn: I am also the host of the daily Financial Aid Podcast.
15:01:15 Christopher Penn: I've been involved with podcasting since Apirl 2005 when my show first went online. Today was episode 277.
15:01:40 Richard Seltzer: Christopher -- I understand that Sudha met you through an online event and that you recorded and "podcast" a speech of hers. What is your involvement in podcasting? What's the relationship of that to student loans?
15:02:01 sujamthe: I am Sudha Jamthe, I met Chris at a live event
15:02:05 Richard Seltzer: Welcome Bryan, we're just starting. Please introduce yourself and let us know your involvement in podcasting.
15:02:19 Bob Zwick: Good to be back Richard. Hi everyone. I'm a software developer and web consultant. Set up blogs & podcasts for people, just wrote a simple, simple podcast program.
15:02:21 Christopher Penn: Well, as the host and producer of the Financial Aid Podcast, I create podcasts every day.
15:02:32 sujamthe: I saw Chris in action at BarCamp Boston as he went aout recording the different talks.
15:02:34 Bryan Person: Thanks, Richard. I'm Bryan Person, and I started a podcast late last month called "New Comm Road"
15:02:43 Bryan Person: It's all about new media and online communications.
15:02:48 Richard Seltzer: Yes, and Su, what is your interest in podcasting? Have you been invovled in those kinds of online events in the past?
15:02:58 sujamthe: He recorded my talk about Technology Commercialization, but when I heard the podcast, I was blown away.
15:03:04 Richard Seltzer: Bryan -- sounds interesting. What's the URL?
15:03:05 Christopher Penn: As for the relationship between podcasting and student loans, consider this: the majority of students own iPods and listen to them.
15:03:05 Bryan Person: And coincidentally, I also know Christopher Penn.
15:03:12 Bryan Person: http://www.NewCommRoad.com
15:03:29 Christopher Penn: They're my target audience for my show and my company, so I create a show centered around helping them afford college.
15:03:33 Bryan Person: And I also heard Sudha's presentation at BarCamp.
15:03:48 Richard Seltzer: Christopher and others -- maybe we should start with some definitions. I'm used to the old term "Webcast" Is podcast just a new name for that old kind of online event?
15:03:54 Christopher Penn: No.
15:04:04 Christopher Penn: Podcasting is the reliable, regular delivery of audio and video content.
15:04:11 Christopher Penn: Asynchronously.
15:04:28 sujamthe: I love Internet technology in all forms and been involved in online chats and communities since 96. I've listened to podcasts purely for the content and want to learn about the trend and its impact on broadcast media and content publishing on the web.
15:04:37 Christopher Penn: Webcasts and streams are connection-based - meaning you have to be tuned in in order to receive the content.
15:04:44 Richard Seltzer: Christopher -- so you mean there is no difference between a webcast and a podcast? And there is no relationsihp betwee iPod and podcast?
15:05:10 Christopher Penn: Podcasts are kind of like TiVo for A/V content - the content is time-shifted, so you download it whenever and listen or watch at your convenience.
15:05:19 sujamthe: Chris, be warned Richard loves to break down jargons :-)
15:05:21 Richard Seltzer: Christopher -- 10 years ago, the term webcast was used for both live and recorded version of a video online event.
15:06:00 Bryan Person: You don't need an ipod for a podcast
15:06:17 Bob Zwick: webcast now-a-days means a recorded web presentation
15:06:21 Richard Seltzer: Christopher -- Also, I'm confused a bit becasue when I accessed that podcast of Sudha, I just heard recorded voice. I didn't see any video. Is that the way ti was set up or do I maybe have the wrong settings or wrong software to see it?
15:06:25 Bryan Person: You can even listen on your computer
15:06:33 Christopher Penn: Very true, but the focus back then was on tuning in "live" - whereas podcasting's appeal is that it's content on demand.
15:06:35 sujamthe: Chris, I am one of those people who hears podcasts on the web and thought of it as oh!Mp3 files, what made this an industry?
15:06:50 Christopher Penn: Richard - no, there are two types of podcasts - audio and video.
15:07:00 Christopher Penn: Sudha's talk is an audio podcast only.
15:07:04 Richard Seltzer: I'm also confused becase recorded audio to me means Internet radio. Does podcast without video differ at all from Internet radio?
15:07:10 Christopher Penn: What made podcasting an industry? Three factors.
15:07:31 Christopher Penn: 1. Broad availability of high speed internet connections.
15:07:40 Christopher Penn: 2. Broad availability and use of portable MP3 players.
15:07:59 Christopher Penn: 3. Overcommercialization of mainstream broadcasting, reducing choice on the regular airwaves.
15:08:00 Richard Seltzer: When did podcasting become an industry? Sorry, I'm new to this. Internet radio and webccasting is all familiar stuff. But I still don't have any idea what is new and different about podcasting. Please help.
15:08:28 Christopher Penn: Podcasting became an industry the moment someone figured out that you could make money at it.
15:08:36 Christopher Penn: Figure summer of 2005.
15:08:42 Richard Seltzer: Those are three good points, making webcasting and Internet radio much more viable now than 10 years ago. But what is a podcast?
15:08:53 Christopher Penn: That's when Adam Curry founded Podshow, Inc., the first company to receive venture capital for podcasting.
15:09:05 Richard Seltzer: How are people making money from podcasts? What are the main business models?
15:09:17 Christopher Penn: What is a podcast? Three things:
15:09:27 Christopher Penn: 1. Regular content delivery.
15:09:28 sujamthe: Richard, if you hear Chris's Financial Aid Podcasts, it sounds like Internet Radio
15:09:33 Christopher Penn: 2. Content that is subscribed to - a push model, rather than a pull.
15:09:56 Richard Seltzer: Bob -- what's your take on this? Is podcast just new venture-captial friendly lingo for what we've had for a long time? If not, what's different?
15:10:02 Christopher Penn: 3. Content that is time shifted - it's created and put out there, and you download or listen to it when you want.
15:10:15 Christopher Penn: People are making money from podcasting via three models as well.
15:10:30 Christopher Penn: 1. Advertiser sponsored content. Podshow, Inc. does this with campaigns like GoDaddy and Earthlink.
15:10:34 Richard Seltzer: I'm still looking for what's different. Everything you've listed applies just as well to webcasts and Internet radio.
15:10:55 Christopher Penn: 2. Advertising medium. The Student Loan Network does this with my show, the Financial Aid Podcast at http://www.FinancialAidPodcast.com
15:11:14 Christopher Penn: 3. Pay per listen. A very few shows do this, such as Ricky Gervais' comedy show.
15:11:26 Richard Seltzer: Many people tried advertising based Internet video/audio in the past. Perhaps what's different now is the size of the audience, making that business model more viable. What what is a podcast?
15:11:28 sujamthe: Chris, more podcast companies are getting funded, podtech is new. Is it all only ad revenues?
15:11:41 Bob Zwick: Syndication
15:11:56 sujamthe: How much is the critical mass who have adapted podcasts? Does anyone know of recent stats?
15:12:18 Christopher Penn: Syndication and subscribable content. With Webcasts and Internet radio, you have to go out and retrieve audio or video. With podcasting, once you subscribe, it comes to you.
15:12:19 Richard Seltzer: Bob -- please explain. I'm a little bit familiar with RSS as a way of spreading blogs. How does it relate to podcasts?
15:12:42 Christopher Penn: People are using all three revenue models I've described.
15:12:53 sujamthe: Thanks Bob, its a new form of content syndication!
15:13:10 Richard Seltzer: With blogs RSS makes "syndication" possible, in the sense of sites making it easy to get to lots of blogs. But not syndication in the print sense with the producer of the content getting money.
15:13:35 Christopher Penn: As for critical mass - statistics vary wildly and are very difficult to determine. Some estimate between 100,000 and 500,000 listeners. Others say 6 - 10 million. Depends on who funded the study.
15:13:36 Richard Seltzer: Is there a syndication-based revenue model ofr podcasts?
15:13:37 sujamthe: Do you know any sites which make subscription money off podcasts? I'd pay for really good content, I want to hear daily like NPR news
15:13:40 Bob Zwick: if you have a Internet Radio show you have an audience that you create. If you syndicate it the information is delivered to web agencies looking for content of your type
15:14:14 Christopher Penn: Sudha - yes. Ricky Gervais sells his podcast. 7.95, I believe, for 4 episodes.
15:14:22 Richard Seltzer: And is RSS the difference between podcasts and webcasts/Internet radio? in other words, an automated way of making the content available to a borad audience that doesn't know the URL?
15:14:50 Christopher Penn: RSS is one of the differences, yes.
15:15:05 Christopher Penn: The other difference is that a lot of the content is generated specifically for the iPod.
15:15:05 Christopher Penn: The other difference is that a lot of the content is generated specifically for the iPod.
15:15:06 sujamthe: Chris, can you tell us about other players/technologis that make this syndication seamless
15:15:35 sujamthe: Bob, do you have any favorite podcasts you listen to daily?
15:15:35 Richard Seltzer: Chris -- why the iPod?
15:15:35 sujamthe: Bob, do you have any favorite podcasts you listen to daily?
15:15:39 Christopher Penn: Oh, it's not seamless, not by a long shot. The only combination that has proven to work well so far is the integration of podcasting, iTunes, and the iPod.
15:16:10 sujamthe: Richard, I have mp3 capabilities on my cell phone, but I guess ipod brought ease of use into it
15:16:17 Christopher Penn: The iPod is the most popular media player on the market. Apple has sold 42 million of them.
15:16:21 Richard Seltzer: I'm gradually getting the notion that the basic technology and the basic experience is the same with podcasting and webcasting/Internet radio.
15:17:01 Richard Seltzer: The difference seems to be the ways of reaching the audience (RSS syndication and iPod and other portable MP3 devices -- which means the size of the audience is much larger.
15:17:07 sujamthe: Chris, I gave all credit to the ipod before I saw you in action. What change did you see to get into this?
15:17:08 Christopher Penn: Rather than reinvent the wheel, I recommend you read: http://en.wikipedia.org/wiki/Podcasting
15:17:52 Christopher Penn: Sudha: actually, what got me into it was purchasing an iPod in April of last year.
15:17:56 Richard Seltzer: I did a series of Webcasts for Digital Equipment back in 1995-1996. Back then the typically audience might have been a few dozen people live. Then maybe you might have gotten a few hundred more with the recorded version.
15:18:02 Bob Zwick: I listen to EdTech Talk regularly
15:18:14 Christopher Penn: I heard some of the more popular podcasts, like the Daily Source Code, Dawn and Drew, etc., and figured I could do my own.
15:18:45 Christopher Penn: Richard: by comparison, my show averages 2,300 listeners daily, with a peak listenership (show with most number of downloads) at 15,239.
15:18:51 sujamthe: Thanks Chris. I am interested in hearing your experience how you became a podcaster and what cool for you.
15:19:19 Richard Seltzer: Christopher -- what is your business model for doing podcasts? content like Sudha's speech doesn't seem related to student loans. Do you just look for content that people interested in loans might find interesting to hear?
15:19:44 sujamthe: Chris, I thought people who did podcasts had their own content to produce till I went to BarCamp.
15:20:12 Christopher Penn: Sudha's presentation was actually an anomaly. It doesn't relate to my regular show at all, but I recorded it as a courtesy to the BarCamp organizers to capture the knowledge.
15:20:42 Christopher Penn: Our business model is pretty straightforward. I provide daily information to students about financial aid, student loans, scholarships, etc. and in doing so, recommend and advocate for my company's student loan products.
15:20:47 Richard Seltzer: I can imagine that it would be far easier to record and podcast speeches that are being delivered at face-to-face events than to create content specifically for podcasting. Do you do both?
15:20:52 sujamthe: I honestly thought financial aid podcast was only for students looking for fin aid. It seems you did programming, radio style when you saw interesting content and created new shows.
15:21:10 Christopher Penn: The majority of my content is self-generated, every day at 7 AM.
15:21:40 Richard Seltzer: Christopher -- Do you record that daily content yourself? Or what is your source?
15:21:58 Richard Seltzer: And when you record, do you use some special portable gadget to do so?
15:22:06 Christopher Penn: And no, Sudha, the Financial Aid Podcast isn't limited just to students. It's created for anyone who wants personal finance information and insights into what's happening in higher education finance.
15:22:11 Bryan Person: It's not just for students.
15:22:24 sujamthe: Richard, DCI recorded my talk in Internet world in 96 and its same recording, but it doesn't compare to Chris's podcast. Honestly I am glad that old content is not so easy to access as that material will seem s outdated today, but Chris's podcasts are
15:22:26 Christopher Penn: Richard: yes. I recommend you install iTunes and visit www.FinancialAidPodcast.com/subscribe to listen to my show.
15:22:37 sujamthe: Chris's podcasts are part of the web archives already
15:22:48 Bryan Person: Chris gives tips on how to better use your money, how to job hunt, etc.
15:23:05 Richard Seltzer: Christopher -- why would I need/want iTunes? Can't I listen otherwise?????
15:23:15 Bryan Person: And if you're looking to become a podcaster, it's a great show to listen to.
15:23:24 Christopher Penn: You certainly can. You can listen in your browser by visiting http://www.FinancialAidPodcast.com
15:23:24 Richard Seltzer: What is the relationship between iTunes and podcasting?
15:23:35 Christopher Penn: The built in audio player will automatically start today's show.
15:23:44 Bob Zwick: Richard- iTunes is an aggregator
15:23:53 Christopher Penn: iTunes is the best, in my opinion, software for downloading and listening to podcasts.
15:24:00 sujamthe: Chris, interesting! So if I want to do a Phd and want to know my funding options, I can goto your podcast? How can I know if you've covered this topic before?
15:24:33 Christopher Penn: Sudha - yes, exactly. The podcast is accompanied by show notes, essentially a daily blog that contains links and information discussed in each day's show.
15:24:34 sujamthe: Richard, I've trid i-Tunes, without an ipod. Its good ease of use.
15:24:50 Christopher Penn: You can find the show notes at http://www.FinancialAidPodcast.com/blog
15:25:03 Richard Seltzer: That's strange and interesting. I thought of iTunes as being just an aggregator for music for download to an iPod. Your saying that someone who doesn't have an iPod might want to install that software for listening to podcasts???
15:25:11 Christopher Penn: Correct.
15:25:21 sujamthe: Bob, do you have the URL for the podcasts you listed, otherwise, u can email Richard later.
15:25:43 sujamthe: Smart! the show notes are the searchable version text.
15:25:47 Bob Zwick: I'll email
15:25:59 Christopher Penn: Correct, Sudha. Show notes are indexed and part of the content.
15:26:32 sujamthe: I have itunes on my PC, no ipod, a cell phone with mp3 capability, though I mostly listen on the PC.
15:26:36 Richard Seltzer: Interesting the way technology morphs. Apple becomes a music company. HP a photo company. Now a music service helps implement an alternative to boradcasting...
15:27:16 Christopher Penn: The other thing that has changed since you did your Internet broadcast work, Richard,i s that the technology is broadly available to podcast.
15:27:23 sujamthe: Is video podcasting as easy?
15:27:39 Christopher Penn: Every purchaser of a Macintosh computer gets a copy of Garageband, with which they can easily make podcasts.
15:27:39 Richard Seltzer: So is iTunes acting as an RSS syndicator of podcasts? Is it also acting as a sort of podcast TV guide?
15:27:45 Bob Zwick: a mobil society demands content on demand. technology provides it.
15:27:59 Christopher Penn: PC users can download a free copy of Audacity and with nothing more than a $5 radio shack microphone, begin their own show.
15:28:13 Christopher Penn: Richard: yes. iTunes acts as both aggregator and content guide.
15:28:30 Richard Seltzer: Where is Audacity availbable?
15:28:33 Christopher Penn: Sudha: yes and no. With the right equipment, you can easily do a low budget video podcast, but the production time is longer.
15:28:48 Christopher Penn: Audacity is available at http://audacity.sourceforge.net
15:29:00 Richard Seltzer: If iTunes acts as a content guide, what does one have to do to get included in their listings?
15:29:13 sujamthe: Chris, where do you see podcast industry going? Is it small guys as it started? Or there any big funded players? Why do they need funding? for marketing?
15:29:29 Christopher Penn: Richard: you add your RSS feed to their directory through a simple form.
15:29:33 Richard Seltzer: And is there some simple way to convert RealAudio files to the right format for podcasting? (And is that format MP3?)
15:29:36 Bob Zwick: I use Skype and Pamela for interview recordings
15:29:56 Christopher Penn: Sudha: podcasting as an industry is still in its infancy, though some people are already managing to make a nice living at it.
15:30:10 Richard Seltzer: Christopher -- How does your audio recording become an RSS feed? Is that what happens with something like Audacity?
15:30:24 Christopher Penn: RocketBoom, for example, the daily video podcast, is making approximately $85,000 per week in revenues.
15:30:34 Richard Seltzer: or does the RSS feed result from how you set your content up on a Web server?
15:31:11 Christopher Penn: Richard, a great outline of the whole process can be found here: http://www.apple.com/support/garageband/podcasts/
15:31:15 Richard Seltzer: Is Rocketboom generating that revenue from advertising? If so what's the size/order of magnitude of their audience?
15:31:42 Christopher Penn: Rocketboom generates their revenues from advertising. They currently have a reach of 300,000 viewers daily.
15:31:43 Richard Seltzer: Christopher -- thanks for the pointers/URLs. Obviously, I have a lot to learn.
15:31:43 Bob Zwick: RSS is made by an XML page which the link to is sent to podcasting search engines(agregators).
15:32:30 Christopher Penn: I also recommend http://www.Podcast411.com as well.
15:33:21 Christopher Penn: as for where the i ndustry is going, the three models I described earliler will remain constant fo rthe near future.
15:33:23 sujamthe: Rocketboom with its its 3 min videos makes $85K per week! No wonder theres funding for podcast companies.
15:33:21 Christopher Penn: as for where the i ndustry is going, the three models I described earliler will remain constant fo rthe near future.
15:33:23 sujamthe: Rocketboom with its its 3 min videos makes $85K per week! No wonder theres funding for podcast companies.
15:33:43 Christopher Penn: Ad-sponsored podcasts and podcast networks like Podshow, PodTech.net, TPN, etc. will comprise a good amount of the money in podcasting.
15:33:59 Christopher Penn: Corporate underwriting, like my show, will form another segment.
15:34:23 Christopher Penn: And then for a very small, truly niche section of the market, paidcasts will do all right, but they must offer unique content you can't get anywhere else.
15:34:44 sujamthe: I am amazed at the grassroots creativity. Is podcast offering a new media company with new content?
15:35:42 Christopher Penn: Podcasting is the antithesis of a media company. There's no control, no authority, no central source from which content is managed. Everyone just does what they want to do, and the people who do it better than others become more popular.
15:36:01 sujamthe: Richard, Podtech is where Scoble went to (the MS blogger who wrote to us about difference of blogs and web in one of our early session)
15:36:15 Richard Seltzer: I must admit I'm mainly a text person. I use audio/video when absolutely necessary (because I have to participate in a meeting or even), but otherwise I avoid it. A word is worth a thousand pictures...
15:36:42 Christopher Penn: Except when you're driving, Richard. A good number of podcasts are listened to on commutes and "down time".
15:37:13 Richard Seltzer: Christopher -- I like the anarchy aspect. But what defines "popular"?
15:37:39 Christopher Penn: Ultimately, if you're pursuing ad sponsorship, popular is the number of subscribers you have.
15:37:42 Richard Seltzer: Christopher -- I work at home, so no commuting, and basically no down time.
15:38:08 Christopher Penn: Richard: do you ever listen to music in the background?
15:38:18 Richard Seltzer: "Subscribers." Does that mean you have to sign up to view/hear? Does it also mean you have to pay?
15:38:31 Bob Zwick: Richard - it's about your audience, not you.
15:39:00 Richard Seltzer: With text-style Web sites, insisting on users "subscribing" basically kills your audience. Why would podcasting be different in that regard?
15:39:07 Christopher Penn: Richard: no, and no. You can, just by going to http://www.FinancialAidPodcast.com listen to the show. But that requires you going there. If you subscribe - meaning you add my show to your iTunes, you'll get new episodes delivered when I make them.
15:39:18 Christopher Penn: Much in the same way people subscribe to blogs with RSS readers.
15:39:34 Christopher Penn: Do you have to pay? Not for my show, nor for 99.9% of other podcasts.
15:39:41 Richard Seltzer: Bob -- True, all too true. But it helps if you can emphatize with your audience, facing the same challenges as they are...
15:40:23 sujamthe: Chris, to you rpoint about podcasts and anachy, not media company -
15:40:27 Richard Seltzer: With blogs, you can simply go straight tot he URL. There's no need to use RSS aggregators. Is that true with podcasts as well?
15:40:33 Bob Zwick: Richard- as a profesional speaker I would think that podcasting would be a shoe-in for you.
15:40:40 Christopher Penn: Richard: correct. no need if you don't want to use one.
15:40:42 Bryan Person: yes
15:40:52 Bryan Person: You can just download the mp3 file directly.
15:41:00 sujamthe: How are media companies responding? Also, whats the funding going towards in a competitor can do without funding?
15:41:00 sujamthe: How are media companies responding? Also, whats the funding going towards in a competitor can do without funding?
15:41:10 Bryan Person: ... from the podcast's website.
15:41:25 Christopher Penn: Richard, I would suggest this. What are you doing Wednesday night, say around 7 PM? If you can, make it out to John Harvards in Framingham and attend the New England Podcasters monthly meetup.
15:41:26 Richard Seltzer: That probably means that anyone could set up a podcast favorites page -- becoming a mini, focused podcast guide.
15:41:38 Bryan Person: Yes, you could do that.
15:41:51 Christopher Penn: Go to the meetup, and speak with many of the New England Podcasters who create some of the most popular shows online.
15:42:19 Christopher Penn: Sudha: broadcast and traditional media companies are responding by taking their existing content and republishing it online.
15:42:19 Bryan Person: Yes, those of you in the Boston area should join us this Wednesday evening for our monthly meetup
15:42:29 Richard Seltzer: Thanks for the invite/pointer. I'll see if I can free up the time.
15:42:47 Bryan Person: NPR is a perfect example of a media organization that is repurposing its content into podcasts.
15:42:49 Bryan Person: Same with ESPN
15:42:50 Christopher Penn: You can find out more information at http://www.NewEnglandPodcasting.com
15:43:18 Bryan Person: Though NPR also creates some podcast-only content: http://www.npr.org/rss/pod/alt-npr.html
15:44:01 Richard Seltzer: I used to do a weekly segment on a radio program in Lowell, both broadcast and delivered by Internet radio. But the guys who were doing the show were never able to put together a viable business model. The show closed a couple years ago. Sounds like th
15:44:55 Richard Seltzer: Sounds like the environment would be more friendly today. (I'll have to point Dave Sciuto and Bill Dubie in this direction....)
15:45:00 Bryan Person: The great thing from a podcasters' point of view is that this can be done very cheaply.
15:45:17 Bryan Person: Even a business can take a stab at it without having to invest any cash.
15:45:20 Christopher Penn: Yes - it sounds like your old show narrowly missed the boat.
15:45:21 Richard Seltzer: Bob - are you doing podcasts now? perhaps with a focus on distance education?
15:45:54 Richard Seltzer: What about repurposing our RealAudio files? Is there a simple conversion tool?
15:46:07 Bob Zwick: not focusing on education, but some educational podcsts yes.
15:46:08 Bryan Person: Podcasts can be a tremendously helpful tool for education.
15:46:32 Christopher Penn: Richard: you certainly could do that. Google will likely list plenty of audio conversion utilities.
15:46:37 Bryan Person: Some professors are using them to supplement lectures; others are doing away with the face-to-face lectures altogether.
15:46:40 Richard Seltzer: By the way, do you podcast the podcasters' meeting?
15:47:06 Christopher Penn: Richard: ironically, not always. We had segments of it in my show a couple of months ago.
15:47:22 Bryan Person: Richard, if you have an mp3 file through RealAudio, you can turn that into a podcast quite easily.
15:47:22 Bryan Person: Richard, if you have an mp3 file through RealAudio, you can turn that into a podcast quite easily.
15:47:52 Richard Seltzer: Bryan -- There are many instances of the use of "online meeting" applications for distance education. What would be different about doing the same kind of thing with a podcast?
15:48:21 Christopher Penn: Richard: here's the April meeting excerpts show notes.
15:48:25 Christopher Penn: http://www.financialaidpodcast.com/blog/2006/04/show-notes-april-14-2006.html
15:48:48 Bryan Person: Richard, a big advantage of a podcast is that you can subscribe to it.
15:49:06 Bryan Person: ANd remember, "subscribing" doesn't mean you have to pay.
15:49:25 Richard Seltzer: I'm presuming that a podcast is recorded (typically) at a single site, with a single microphone; whereas meeting software sometimes allows the integration of PowerPoint and multiple video and/or audio streams. Is that correct?
15:49:38 Bryan Person: You could add lecture RSS feed to your subscription list, and then listen to it at the time that's right for you.
15:49:55 Bob Zwick: If I like your podcast I'll add it to myYaHoo and see a list of all your broadcasts as they become available.
15:50:06 Bryan Person: That's not exactly correct, Richard.
15:50:22 Christopher Penn: Richard: typically, yes, though you could certainly aggregate content together. Boston University recently hosted Podcast Academy and has copies of the various presentations, including speakers and slides, available.
15:50:28 Richard Seltzer: Bryan -- when you "subscribe" to a podcast, what does that mean? is that just like with a blog aggregator, you go to an aggregator site and click to experience the podcast? or is a file delivered to you in some other way?
15:50:56 Bob Zwick: Richard we record confernce calls with Skype and a panel of experts.
15:51:22 Bryan Person: There is also something out there now called Skypecast, which is what Bob may be using.
15:52:03 Christopher Penn: Richard: I would recommend, as we are drawing to a close here, that the best thing you can do is go out and start your own podcast.
15:52:07 Richard Seltzer: Bob -- so in your case, you use meeting software for the live online event, and then distribute the recording as a podcast? is that right?
15:52:17 Bob Zwick: Skypecast is a live stream which can be recorded and podcasted.
15:52:19 Christopher Penn: There's no better way to learn it than to do it, and chances are you own everything you need to make one.
15:52:23 Bryan Person: Richard, subscribing means that you're adding a podcast's unique XML "feed" into your podcatcher, or aggregator.
15:52:32 Richard Seltzer: Christopher -- I'd like to give it a try.
15:52:39 Bob Zwick: Richard - correct
15:52:55 Bryan Person: iTunes is an example of a podcatcher.
15:53:02 Christopher Penn: Start with the aforementioned Wikipedia and Apple.com articles, and google for "how to podcast".
15:53:08 Bryan Person: And you can set iTunes to update on its own.
15:53:46 Christopher Penn: Also be sure to listen to lots of podcasts, too. There are some terrific ones right here in New England.
15:53:55 Richard Seltzer: More good pointers. Thanks. Now I need a time-expansion gadget so I'll be able to learn all I need to learn and experiment with these new oppportunities... Maybe google can help me find that too...
15:54:05 Christopher Penn: Some examples: Bryan's show at http://www.newcommroad.com - mine at http://www.FinancialAidPodcast.com
15:54:10 Bryan Person: Richard, if you have experience adding a blog's RSS feed to your aggregator, then "subscribing" to a podcast is easy!
15:54:20 Christopher Penn: CC Chapman at http://www.accidenthash.com and http://www.managingthegray.com
15:54:33 Bob Zwick: If you want to be podcsting in 10 minutes and have FTP to your site you can try my free software.
15:54:38 Bob Zwick: http://talkingcommunities.com/index.php/tc/talking_communities_gives_a_voice_to_all_with_a_no_cost_podcast_tool/
15:54:42 Christopher Penn: Mrs. B's Patriot World at http://www.PatriotWorld.com and Steve Runner at http://www.SteveRunner.com
15:54:48 Richard Seltzer: Are there any content aggregators who handle both blogs and podcasts?
15:55:07 Bryan Person: Richard, if you are able to come to one of our New England Podcasting meetups, there will be no shortage of people willing to give you a hand.
15:55:08 Bob Zwick: I use Yahoo
15:55:17 Christopher Penn: The M Show at http://www.TheMShow.com and Sales Roundup at http://www.SalesRoundup.com
15:55:26 Christopher Penn: lots of great shows to try out.
15:55:34 Richard Seltzer: Bob -- thanks. you always seem to have a user-friendly way to get involved in the latest tech.
15:56:06 Bob Zwick: This was made for blind people so you know it is easy to use
15:56:10 Christopher Penn: And on that note, folks, I need to get going. It's been a pleasure.
15:56:33 Richard Seltzer: All -- we're nearing the end of the hour. Thanks to all for the great info. Please post your email addresses before you leave so we can stay in touch.
15:56:33 Bob Zwick: nice to meet you Chris
15:56:56 Richard Seltzer: Sudha -- Thanks for coming up with another great topic and great "speaker".
15:56:58 Christopher Penn: You can reach me at http://www.FinancialAidPodcast.com - see you in the podosphere!
15:57:03 Bryan Person: bryan@bryper.com
15:57:15 Richard Seltzer: I'm at seltzer@samizedat.com http;//www.samizdat.com
15:57:26 Bob Zwick: bobzwick@talkingcommunities.com
15:58:06 Bryan Person: Thanks again, everyone
15:59:02 sujamthe: Thanks everyone, bye for now

Transcript (unedited) of June 2nd chat - Ecommerce and Web 2.0 with Venkat Kolluri of Chitika

19:37:34 Richard Seltzer: We'll be starting in about 20 minutes, at 3 PM Eastern
Time.
19:38:30 sujamthe: joined
19:38:48 sujamthe: Hi, richard
19:39:47 Richard Seltzer: Hi, su.
19:59:28 Venkat: changed name 160.79.123.44
19:59:46 Venkat: Hi
19:59:59 Richard Seltzer: Welcome, Venkat. Glad you could make it.
20:00:26 Venkat: Great to be here !!
20:00:34 Richard Seltzer: It's 3 PM (here in Boston) so we might as well get
started. Venkat, please introduce youself.
20:01:32 Venkat: I am Venkat Kolluri, CEO and Co Founder of Chitika, an online
impulse merchandising company
20:01:35 Richard Seltzer: We're trying to understand new directiosn in business
on the Web. Sometimes what's new is evident. Sometimes not.
20:02:00 Richard Seltzer: From taking a quick look at Chikita.com I'm guessing
that what's new there is hidden.
20:02:17 Richard Seltzer: On the surface, Chikita looks like an old-style Web
portal.
20:02:38 sujamthe: Hi Everybody
20:02:44 Richard Seltzer: What goes on the behind the scenes that's different
from what we would have been back in the 90s? What can you do now that you
couldn't then?
20:02:59 Richard Seltzer: Hi, Su.
20:03:10 Richard Seltzer: Su, please dive in.
20:03:49 Richard Seltzer: Would you classify Chitkita as a "Web 2" style
business? if so, why? What's the most interesting aspect of your business?
20:04:00 sujamthe: Thanks Richards. I am also curious to find out what Chitika
does and see if Venkat can help us understand how ecommerce has changed in
recent times
20:04:17 Venkat: Richard, at Chitika we are bringing to the world of online
merchandising all the secrets that worked well for online advertising
20:04:17 Richard Seltzer: Is there any community-related activity that goes on
in the background?
20:04:28 Richard Seltzer: And what do you mean by "merchandising"?
20:04:31 Venkat: Hi Su
20:04:58 Richard Seltzer: I never knew that anything worked well for online
advertising. What did?
20:05:39 Richard Seltzer: Consider me a "devil's advocate". I'll be poking
around a bit, trying to understand what's new and interesting.
20:05:50 Venkat: Richard, although advertising and merchandising can both be
broadly grouped into the same bucket, advertisiign focuses more on the "branding
aspects" where as mmerchandising is more focused on the sales
20:06:46 Richard Seltzer: I'm lost. Can you give an example of online
merchandising? I dno't see anything for sale directly by Chikita at the Chikita
site. Is that accurate?
20:07:05 Venkat: Both parties jumped on board the Web" band wagon ..in the 90's,
and took a "batch and blast" approach to see if that would work online
20:07:09 Richard Seltzer: Do you simply provide a venue and tools for other
companies to sell their goods and services?
20:07:20 Richard Seltzer: If so, what's new about how you do it?
20:07:35 sujamthe: Hi Venkat, I was remembering you as I heard about upromise
sale y'day. First let me hear about chitika
20:08:23 Richard Seltzer: FYI -- the links at the bottom of the chikita home
page for "About Us" etc. don't work with my browser (IE 6.0)
20:08:29 Venkat: The "batch and blast" approach bombed
20:08:51 Richard Seltzer: Venkat -- what is "batch and blast"? And what do you
do that's different?
20:09:16 Richard Seltzer: Also, (if you can clone yourself and type twice as
fast :-) I have a couple questions about upromise.
20:09:25 Venkat: But advertising is again back in business becuase new models
that are non intrusive, (like contextual advertising) got introduced to this
space..
20:09:32 sujamthe: Venkat, isn't merchandising in ecommerce about finding the
right items to be displayed at the right place for the targeted user?
20:09:39 Richard Seltzer: I recently signed up for upromise (before I knew you
would be a "speaker" here.
20:09:44 Venkat: Exactly !! Su
20:10:03 : changed name 24.61.115.217
20:10:10 Venkat: What we recognised is that online affiliates marketers ..who
are trying to
20:10:31 Venkat: leverage web as a sales channel are still relying on brute
forces sales models
20:10:39 jim: Hi, Just interested in learning this topic
20:10:47 Richard Seltzer: Welcome, Jim. We just got started. Please introduce
yourself and let us know your interests and dive into the discussion.
20:11:06 Venkat: however, when we introduced our eMiniMalls service, using an
interactive model, the results turned out to be amazing
20:11:33 Richard Seltzer: Venkat -- I'm sorry, but the words you are using don't
mean anything to me. Can you simplify, please?
20:11:46 Venkat: Su, for merchandising to work, the marketer needs to fcus more
on the item rather than the "selller"
20:11:54 Richard Seltzer: What is "brute force sales model"? And what do you do
that's different?
20:12:04 sujamthe: Venkat, can you pl explain online impulse merchandising for
us?
20:12:22 Richard Seltzer: Simply, what business is Chikita in? Do you sell
anything?
20:12:44 Richard Seltzer: What is "impulse merchandising"?
20:12:49 Venkat: Impulse merchandising is all about enticing the user with
interesting products, based on the context
20:13:14 Richard Seltzer: What's the basis of your business? Do you somehow have
lots of traffic -- people who are looking to buy certain kinds of goods?
20:13:22 Venkat: and using an interactive model to work with the consumer to
help find what he or he might be interested in
20:13:25 jim: Isn't impulse mechansing about arranging tempting items accessible
to users in a regular store, how does it apply online?
20:13:54 sujamthe: Venkat: Agreed, like the temptation isles of all stores,
loaded with magazines and candies
20:13:55 Richard Seltzer: Venkat -- I really am lost here. When I look at the
Chikita site, I see nothing but portal style lists of links, with no context
whatsoever.
20:14:07 Venkat: Richard, our model is that we help nline affiliates access
thousands of onoline deals and promtions from name brand mercahtns and promote
those products
20:14:27 Richard Seltzer: Where would I see anything tempting at Chikita? And
how would I get there in the first place?
20:14:47 sujamthe: Do you offer a technology that allows ecommerce sites to make
this display of their catalogs real-time? Or I am just dreaming up something of
my own here?
20:15:00 Venkat: Any nloine publihser can joinn our netwrk and place our
eMiniMalls on their sites
20:15:34 sujamthe: so the minimalls is a hosted co-branded product off your
site?
20:15:35 Venkat: It works similar to contextual advertising but instead of ads,
we display and promote products
20:15:44 Richard Seltzer: Apparently, then Chikita.com isn't the best place to
see what you do. Can you provide the URL of a site with one of your minimalls?
20:16:01 Venkat: As users click on those deals, the publisher earns revenue,
because we get paid by our merchant partners on a click basis
20:16:11 sujamthe: Venkat, now I get it. Interesting idea.
20:16:30 Venkat: Richard, you can see the eMiniMalls at:
20:16:39 Richard Seltzer: I'm slowing starting to see, I think. This sounds like
a second-generation affiliate thing.
20:16:49 sujamthe: Are these products that of other affiliates from your
network? Or they separate deals from branded product companies?
20:17:20 Venkat: http://www.livingroom.org.au/photolog/
20:17:25 sujamthe: If its all your affiliate products, then its like a link
exhange from the 90s.
20:17:40 Richard Seltzer: do you mean that rather than sign up at dozens of
separate companies to be their affiliate, you sign up once at Chikita, and then
promoted items appropriate for particular pages at your site
20:17:57 Richard Seltzer: show up autotmatically (based on context) in your
minimall?
20:18:39 Richard Seltzer: If it happens automatically, it's much beter than, and
more interesting than link exchanges. Is that the case?
20:19:01 Venkat: Yes Richard. We partnered with merchandise aggregators , so our
clients can access thousands of offers and promotions from our database
20:19:03 Richard Seltzer: Does the company signing up to have a minimall have to
pay a fee for it?
20:19:11 jim: Can you pl tell us what to look in this livingroom.org.au site
20:19:25 Venkat: No. it is free
20:20:20 Venkat: Jim: on that page look for the unit promoting nikon coopix
product
20:21:31 Richard Seltzer: Venkat -- please explain more regarding that sample
site. Yes, I see the Nikon product. but so what? what is the minimall?
20:21:53 Richard Seltzer: I'd like to see a full-blown minimall with multiple
products, if such exsits.
20:22:07 Richard Seltzer: Or do you only display one promotion at a time?
20:22:16 Venkat: Well, lets use the unit on our front page: www.chitika.com
20:22:44 Richard Seltzer: What can I look to see the kinds of products that you
might promote at my site if I were to sign up? And can I block certain kinds of
products/offers?
20:22:46 Venkat: It is currently featuring the baby seat from Albee baby
20:23:11 sujamthe: I see it, the circuit city deal doesn't look like an ad, but
more like site content, but is from Chitika! Neat!
20:23:17 Venkat: If you compare this with a traditional online ad, you will
noticed several differences
20:23:27 Richard Seltzer: Venkat -- are you saying that you only run one
promotion at a time at each affiliate site? If so, why do you refer to this as a
minimall?
20:23:34 Venkat: 1. It is desinged to place more emphasis on the product
20:24:11 Venkat: Clients to chose t set their eminimlass for a given product, or
a topic or choose to use the system in a contextual mode
20:24:25 Venkat: and then it will rotate through different products
20:24:34 Richard Seltzer: I don't see what you are talking about at chikita.com
20:24:42 sujamthe: I thought Google took ad model one step forward with Adsense
because of this contexual placement from its network of Adsense customers. So,
though chitka is not called ad, how does it different for a site owner?
20:24:44 Richard Seltzer: I do see a blank space in the top middle of the page.
20:25:02 Venkat: Also, you will notice that unlike a regular ad, you can scroll
over the tabs in the middle t access a variety of infrmation
20:25:10 Richard Seltzer: Are you displaying content in flash??? or some other
technique that millioins of Web users typically turn off???
20:25:26 Venkat: It is javascript based
20:25:38 jim: Is Circuit city your customer? I am curious who pays Chika or is
it a rev share? With whom?
20:26:07 Richard Seltzer: The main reason I'm not understanding you point is
probably that I can't see the page the way you designed it. (Just like not being
able to click on the links at the bottom of the page). That looks like a serious
design flaw.
20:26:28 sujamthe: I agree the format is cool, has some slick programming,
20:26:29 Venkat: We struck deals with large scale merchant listing s aggregators
such as SHopping.com , and also directly with several merchants
20:26:40 Richard Seltzer: Venkat -- I can usually see javascript with my IE 6.0
browser. But I don't see this.
20:27:21 Venkat: Any time someone clicks on the merchant deals, we get paid for
the clicks and we pay ur client s(publishers) using the eminimalls on thier
sites
20:27:42 Richard Seltzer: That's probably why the chikita page struck me as a
plain-old-fashioned Web portal -- all I see is lists of links.
20:27:45 Venkat: Richard can your try this www.think2link.com
20:28:43 Richard Seltzer: Okay, there I see a Neiman Marcus offer. Why can I see
that, but cannot see the ad at chikita?
20:28:43 Venkat: Can you see the large banner unit at the top, (below the search
box)
20:28:51 sujamthe: Richard. we saw "Nikon Coolpix P4 Review at CNET and on
clicking it we came to a new page that has a box showing a new Best Deal. It
doens't say Chitika anywhere. What do you see?
20:29:32 Venkat: Richard, now, if you mouse over the three tabs
20:29:49 Richard Seltzer: At Chikita I don't see any ad at all -- just lists of
links. And there's a blank area in the middle near the top.
20:30:23 sujamthe: The Raffaello Network deal is from Chitika, now i see your
trademark JS box :-)
20:30:30 Venkat: For some reason, your browser seems to be blocking the
eMiniMalls unit on our front page
20:30:31 Richard Seltzer: Yes, I see the effects as I move the mouse over the
tables at think2link
20:30:51 Venkat: Scroll over the search tab to access the search bx
20:31:07 Venkat: Now search for "ipod"
20:31:26 Venkat: Use the search box in the unit
20:31:52 Richard Seltzer: Interesting. (But I do wish I understood why I don't
see anything at Chikita.
20:32:13 Richard Seltzer: Welcome Jaks. Please introduce youself, let us know
your interests and dive in to the conversation.
20:32:19 jim: I have to leave, will come back and check transcript, bye folks
20:32:36 Richard Seltzer: I'm trying to undersatnd, for my own business, how
this might work.
20:32:58 Venkat: Not sure whats going on there Richard. Something to d with the
javascript i guess
20:33:10 Richard Seltzer: Is your eminimall setup compatible with Adsense? In
other words, would adding it to a page have any effect on Gooogle adsense
participation?
20:33:41 sujamthe: Venkat can you post a screenshot for Richard to see and
followup with him to see why its not working for him?
20:33:41 Richard Seltzer: Also, are any of you participating merchants in the
book publishing/selling business?
20:33:52 Venkat: Richard, lets say you have a website and you are already
monetizing the traffic to your site using traditional ad programs such as
Google, or other ad networks
20:34:22 sujamthe: Richard, thats my question too. It looks a lot like Adsense
from the concept, UI maybe different
20:34:26 Richard Seltzer: And can an affiliate (like me) choose to include or
exclude particular merchants and offers (for instance to avoid having ads for a
competitor appear on my site).
20:35:02 Venkat: Yes Su, it is similar to other online ads..but it iis mre
product oriented
20:35:06 Richard Seltzer: Yes, I use Adsense. I'd be interested in adding a
minimall thing if I understood it better.
20:35:12 Venkat: (sorry for the loose fingers)
20:35:16 Venkat: :)
20:35:35 Richard Seltzer: First, do you display only one promotion at a time?
And does that mean that the space taken up on the page remains constant?
20:35:59 Venkat: It works exactly like AdSense, but it will display products and
product deals
20:36:03 Richard Seltzer: And does the affiliate have any say over what
promotions appear?
20:36:26 Venkat: It will display one product at a time.
20:36:52 Richard Seltzer: One reason for the success of Adsense is that they
have hundreds of thousands (if not millions of participants. How many affiliates
do you have?
20:37:03 Venkat: It will rotate thru different products if you choose to, r if
you are interested in nly promoting one item, you can set the service to always
display the same item
20:37:20 Venkat: We have over 10,000 affiliates who already joined our network
20:37:37 Richard Seltzer: Like AdSense, does this mean I put code on every page
where I want this to appear?
20:37:50 Venkat: So, Richard you can chse t use this in the "selef service" mode
where you get thabe pick the items
20:38:09 Richard Seltzer: And does your software then determine what the context
is on each page and display a different offer on each page?
20:38:16 Venkat: or in the full service" mode, and our system will automatically
select matching products
20:38:49 Venkat: Advantage of using this in the "self service" mode is that it
can then be used along with AdSense
20:38:53 Richard Seltzer: FYI -- Adsense is often terrible about determining
context. At my site the ads are rarely appropriate/related.
20:39:08 Venkat: also you can get to only select and display the items of your
choice
20:39:33 Richard Seltzer: Can I in self-service mode determine the overall
category of proeducts and then let your automation cycle through particular
products to display?
20:39:46 Venkat: We believe in giving the freedom of choice to the publisher
20:40:04 sujamthe: Adsense i supposed to find based on site content but goofs a
lot of times. How you do you find context?
20:40:13 Venkat: Yes. You and select a category
20:40:23 Richard Seltzer: Venkat -- interesting. You say that in self-service
mode it is compatible with Adsense. Does that mean that in the other mode it
isn't?
20:41:13 Venkat: That si correct Richard. Google terms and conditions do nt
allow clients to use other contextual services
20:41:23 laks: I had not heard of chitika before this, I am curious to har of
teh 10,000 affiliates. What is their incentive
20:41:23 Richard Seltzer: Yes, how do you determine context? Some of my "pages"
are entire books (literally). Looking at the first paragraph won't tell you what
the page is about.
20:42:17 Richard Seltzer: I get about $300/month from Adsense. I have about 2000
pages (many book size). I get about 150,000 visitors/month.
20:42:29 Venkat: Incentive: An opportunity to supplement their current ad
revenue with revenue from merchandising revenue
20:42:54 Richard Seltzer: Is there any way to estimate what revenue I might get
from Chikita as an affiliate? (Presuming I go in self-service mode.
20:43:12 Venkat: Richard: With eMiniMalls you can continue to get your
$300/month and also earn additional revenue from our merchandising service
20:43:28 Richard Seltzer: Also, with self-service mode, do I put the same code
on every page?
20:43:52 Richard Seltzer: I'm trying to get a rough feel for what would be
reasonable to expect in additional revenue.
20:43:52 Venkat: That way you will be able to diversify and maximize your
revenue streams
20:45:21 Richard Seltzer: Do you pay on a basis similar to Adsense? (Monthly,
with a month delay?)
20:45:30 Venkat: It depends. We noticed that merchandising services like our
eMiniMalls will work best on sites with content related to products, product
reviews etc
20:46:00 Richard Seltzer: Venkat -- do you have publishers and booksellers among
your merchants?
20:46:17 Richard Seltzer: Much of my content deals with books and publishing.
20:46:27 Venkat: Payment model is very simialr to AdSense. Every click will earn
you revenue. You will get paid on a monthly basis
20:46:33 Richard Seltzer: Also is your code compatible with a WordPress blog?
20:46:52 Venkat: Yes. In fact we also have a word press pluggin
20:47:28 Richard Seltzer: I might also be interested in using your service as an
advertising medium. I publish books on CD and DVD.
20:47:59 Richard Seltzer: I've used Google Adwords, but it hasn't worked very
well for me.
20:48:13 Venkat: Essentially, we are leveraging the modle that worked well for
online advertising, adn we are now making it work for merchandiising
20:48:40 Richard Seltzer: What are your rates? Is this a space in which a small
cmpany can play (like Adwords)? Or is there a significant fixed cost?
20:49:07 Venkat: You can continue to use AdSense and also take our service out
for a spin and see if that works out for you
20:49:50 Richard Seltzer: My main problem will be trying to read content at the
Chikita site so I can learn the details, sign up etc.
20:49:54 Venkat: Richard, at this point we are only partnering with large scale
aggregators such as Shopping.com, Pricerunner etc
20:50:05 Richard Seltzer: is there some setting I should check in my IE browser?
20:50:11 Venkat: IN thew future we also want to offer this to individual sellers
20:50:17 Richard Seltzer: Or should I try a different browser, like Firefox?
20:50:35 Venkat: Can you try Firefox?
20:51:06 sujamthe: You have large affiliates 10K of them?
20:51:12 Richard Seltzer: I don't have Firefox right now. (I didn't have any use
for it, so I deleted it. But I can reinstall it easily and give it a try.
20:51:20 Venkat: Yes Su
20:51:57 Venkat: We launched the service late summer last year.
20:52:05 Richard Seltzer: I don't recall if you answered earlier -- do you have
publishers/booksellers among your merchandisers?
20:52:15 sujamthe: thats very impressive
20:52:40 Venkat: Richard can you please try this link:
http://scripts.chitika.net/eminimalls/300x250.html
20:53:03 Richard Seltzer: Suggestion -- it would be good to have a clear-text
explanation of your business model on your home page, with links for details, to
help people like me undestand the oppportunity.
20:53:36 Venkat: Absolutely. We are soon going to update our website
20:54:18 Richard Seltzer: Okay, at that url, I see an Amazon ad. So Amazon is
one of your partners. Anybody else in the publishing/bookselling busienss?
20:54:23 Venkat: Right now, we don't have books in our database. We are working
on launching a special eMiniMalls units specifically for books category
20:54:50 Richard Seltzer: Also, if I were to self-serve Amazon as an advertiser,
would the same Amazon offer appear on every one of my pages?
20:55:37 Richard Seltzer: That's unfortunate (that you don't have books yet).
20:55:37 Venkat: Here's the link to see all categories:
http://chitika.com/categories.php
20:55:56 Richard Seltzer: So amazon ads would come up for all kinds of things
unrelated to my context...
20:56:17 Venkat: It will depend on the selected keyword
20:56:39 Richard Seltzer: In any chase, I definitely want to give this a try.
Thanks for your patience and your explanations.
20:57:06 Richard Seltzer: We're getting close to the end of the hour. All,
please post here your email addresses and URLs, so we can stay in touch.
20:57:41 Venkat: Not at all Richard. We are specially focusing on online
merchandising and we are working on bringing to the market, such interactive
services that will help online affiliate marketers
20:57:52 Richard Seltzer: I'll capture the raw transcript of this conversation,
and as soon as time allows, I'll edit it to more readable form and post it on
the Web so others can benefit from the info.
20:58:18 Venkat: Thanks Richard. It's a pleasure
20:58:21 sujamthe: Thanks Venkat
20:58:26 Venkat: Thanks Su.
20:58:52 Richard Seltzer: Thanks Venkat, and Jim and Laks and Su.

Business Chat Monday June 12 wtih Christoper Penn, host of Financial Aid Podcast

Please join us at http://iblogcom.blogspot.com/ on Monday, June 12 at noon - 1 PM Pacific Time, 3 - 4 PM Eastern Time. When you arrive at that blog, click on the diamond on right to join the chat.

We'll be chatting about "Broadcast Media and Podcasts" with guest Christopher Penn, host of Financial Aid Podcast.

Co-host Sudha Jamthe says, "I have listened to Podcasts of news items on the web, am not a regular carrying an ipod. I was at BarCamp Boston, the unconference (http://barcamp.org/BarCampBoston) the weekend of June 3/4 and presented a topic "Technology Commercialization: Concept to Business". Chris was there with a tiny recorder and produced the podcast and got it live so effortlessly ( I am sure he has mastered the efforts involved and has lots to share with us).

"That experience changed my perspective towards the world of Podcasts. The ease, the cost factor and the control in the hands of new broadcasters is amazing. Especially for BarCamp, it was an unconference, all arranged by the attendees on the fly and marketed by blogs and podcasts and online mailing lists. So, podcasts of the event was like live media coverage and its helped to reach more people who had missed BarCamp Boston.

"Let's chat with Christopher and understand the changes in the world of podcasts and all the technologies and trends right from a podcaster. Chris has hosted my talk from podcast here if you want to sample it http://www.financialaidpodcast.com/blog/2006/06/student-loan-radio-10-barcamp-boston.html (You can save or just open the mp3 file)."